CONCEPT
We crafted this award-winning business card for an emerging yoga institute, 'SOULYOGACYCLE,' keeping simplicity and cost-effectiveness front and center.
Drawing inspiration from yoga's essence of flexibility, this innovative concept earned accolades by transforming an ordinary business card into a flexible one. Each fold unveiled different yoga postures, adding an interactive and engaging dimension to the card.
To complement this foldable business card, we extended the 'flexi-fold' mechanics to the letterhead, ingeniously allowing it to transform into an envelope.
IDEA BOARD
