THE CAMPAIGN
As Pick! Lockers geared up for their big launch across Singapore, we took on the challenge of crafting a distinctive locker design and devising an integrated campaign to ignite excitement and spread the word.
Introducing our award-winning campaign, 'Take Your Pick,' which revolved around the daily struggle of last-mile delivery chaos. We all know how those unpredictable delivery timings can throw a wrench into our plans and schedules! To build anticipation for the locker launch, we orchestrated a thrilling countdown, sprinkled in some playful promotions, and stirred up engagement with interactive activities that had everyone buzzing with excitement.
LOCKER DESIGN IDEA
FILMS
LAUNCH, PROMOS, AND OOH
NATIONWIDE COVERAGE AND HYPE
