From the city streets of Delhi, Mumbai, and Bangalore to the big city lights of Singapore, my creative journey has been a blend of diverse cultures, inspiring people, and unforgettable experiences.
Though I started my career as a journalist, I finally found my path in advertising, and for the past 15 years, I have been delivering integrated brand campaigns through offbeat storytelling and conceptualisation, while using relevant media and trends that help boost brand visibility across platforms.
My expertise in building compelling brand stories and narratives enabled me to deliver award-winning and impactful campaigns across Southeast Asia and India.
GROUP Creative DIRECTOR - Copywriter
DENTSU CREATIVE, INDIA | APRIL 2025 - CURRENT
1. Lead multiple creative teams across key accounts:
Toyota, Bangalore International Airport, Mohey, and Khimji.
2. Drive the copy and creative vision across ATL, digital, and Integrated campaigns.
3. Balance global brand language with sharp regional insight.
4. Oversee concept development, team mentoring, and pitch leadership.
5. Ensure creative consistency, clarity, and impact across all touchpoints.
Senior Creative - Copywriter (Contract)
Tilt, Singapore | August 2024 - October 2024 | January 2025 - February 2025
1. Worked on exciting pitch projects for brands like KFC
Hong Kong, CapitaLand Singapore, and Wise Singapore.
2. Ensured seamless creative delivery for local Singaporean clients like NTUC’s e2i and Epson.
Hong Kong, CapitaLand Singapore, and Wise Singapore.
2. Ensured seamless creative delivery for local Singaporean clients like NTUC’s e2i and Epson.
ASSOCIATE CREATIVE DIRECTOR - COPYWRITER (CONTRACT)
Crisp, Singapore & Japan | OCTOBER 2024 - DECEMBER 2024
1. Helping with projects for Mastercard Singapore and Sharp APAC, along with several pitch projects.
SENIOR CREATIVE - COPYWRITER (CONTRACT)
BLKJ, Singapore | April 2024 - JUNE 2024
1. Led a brand campaign for BOSCH APAC, with Vietnam
as the spotlight market.
2. Co-led the winning pitch for Ensure Vietnam in collaboration with the Creative Head, successfully securing the account.
as the spotlight market.
2. Co-led the winning pitch for Ensure Vietnam in collaboration with the Creative Head, successfully securing the account.
SENIOR CREATIVE - COPYWRITER (CONTRACT)
VIRTUE APAC, Singapore | November 2023 - December 2023
1. Collaborated with the team to win the Toyota APAC pitch by conceptualising, ideating, and crafting the presentation deck.
ASSOCIATE CREATIVE DIRECTOR - COPYWRITER
Leo Burnett, Singapore | August 2022 - November 2023
1. Ideated, conceptualised, and executed brand campaigns for giants like Singtel, Standard Chartered, McDonald's, and VISA APAC.
2. Crafted engaging social media content and concepts that kept audiences hooked and coming back for more.
3. Planned campaign rollouts and designed consumer journeys that drove customers’ curiosity to conversion.
4. Worked closely with teams to implement cross-platform campaigns, whether they were local, regional, or global.
5. Contributed to the agency’s growth, bringing home several awards in the process.
2. Crafted engaging social media content and concepts that kept audiences hooked and coming back for more.
3. Planned campaign rollouts and designed consumer journeys that drove customers’ curiosity to conversion.
4. Worked closely with teams to implement cross-platform campaigns, whether they were local, regional, or global.
5. Contributed to the agency’s growth, bringing home several awards in the process.
SENIOR CREATIVE - COPYWRITER
ASATSU-DK Global, Singapore | February 2019 - November 2021
1. Conceptualised, developed, and delivered award-
winning brand campaigns for big names like Toyota,
Toshiba, Hisamitsu, Fairprice, and SINGAPORE GOVERNMENTS across
Singapore, the Philippines, Malaysia, Thailand, Japan, and India.
2. Led and executed award-winning campaigns for the agency.
winning brand campaigns for big names like Toyota,
Toshiba, Hisamitsu, Fairprice, and SINGAPORE GOVERNMENTS across
Singapore, the Philippines, Malaysia, Thailand, Japan, and India.
2. Led and executed award-winning campaigns for the agency.
SENIOR CREATIVE - COPYWRITER (CONTRACT)
MullenLowe, Singapore | May 2018 - June 2018
1. Supported teams with pitches, brainstorming, deck
building, and client presentations for brands like
Colgate APAC, Labo-Labo Japan, and OMO (Unilever) Vietnam.
2. Collaborated closely with various teams to develop and
execute integrated creative concepts for other projects.
building, and client presentations for brands like
Colgate APAC, Labo-Labo Japan, and OMO (Unilever) Vietnam.
2. Collaborated closely with various teams to develop and
execute integrated creative concepts for other projects.
GROUP HEAD - COPYWRITER
DDB Mudra, BANGALORE | July 2017 - Oct 2017
1. Ideated and conceptualised brand campaigns for DIAGEO-India and Prestige-South India.
Ensured cohesive brand messaging and execution
across digital, print, and social media channels.
2. Provided strategic insights and guidance to level up
client presentations and pitches.
Ensured cohesive brand messaging and execution
across digital, print, and social media channels.
2. Provided strategic insights and guidance to level up
client presentations and pitches.
COPY SUPERVISOR
FCB Ulka, BANGALORE | December 2015 - June 2017
1. Worked hand-in-hand with cross-functional teams to
develop integrated creative concepts for top Indian
brands across various sectors, including FMCG, beauty, and automotive.
2. Leveraged the latest media trends and innovations for campaign execution.
3. Oversaw campaign rollout and performance tracking to optimise results.
4. Led brainstorming sessions to spark innovative ideas and solutions.
develop integrated creative concepts for top Indian
brands across various sectors, including FMCG, beauty, and automotive.
2. Leveraged the latest media trends and innovations for campaign execution.
3. Oversaw campaign rollout and performance tracking to optimise results.
4. Led brainstorming sessions to spark innovative ideas and solutions.
GROUP HEAD - COPYWRITER
7 Edge Pvt. Ltd., BANGALORE | May 2014 - December 2015
1. Developed unique, buzz-worthy social media content
and concepts that kept audiences engaged and coming back for more.
2. Guided cross-functional teams in shaping innovative,
integrated creative campaigns that hit all the right notes across platforms.
3. Constantly looked out for industry trends to ensure
campaigns stayed sharp, relevant, and always ahead of
the competition.
and concepts that kept audiences engaged and coming back for more.
2. Guided cross-functional teams in shaping innovative,
integrated creative campaigns that hit all the right notes across platforms.
3. Constantly looked out for industry trends to ensure
campaigns stayed sharp, relevant, and always ahead of
the competition.
OTHER AGENCIES:
Screenplay Writer: Filmy Box, Mumbai (2013-2014)
Senior Copywriter: Dentsu, New Delhi (2011-2013)
Copywriter: JWT, New Delhi (2009-2011)
Copywriter Intern: Mudra, New Delhi (2008-2009)
REFERENCES
Christopher Gurney
Chief Creative Officer
The Crisp Group, Singapore & Japan
Former GCD, VIRTUE SG | Former CCO, ADK APAC | Former CD, Ogilvy SG
Chrisgurney@me.com | +81 080 92981019
Chief Creative Officer
The Crisp Group, Singapore & Japan
Former GCD, VIRTUE SG | Former CCO, ADK APAC | Former CD, Ogilvy SG
Chrisgurney@me.com | +81 080 92981019
Yuichiro Joshua Okada
Managing Director
Hypebeast, Japan
joshua.okada@hypebeast.com| +81 7013160777
Managing Director
Hypebeast, Japan
joshua.okada@hypebeast.com| +81 7013160777