THE CAMPAIGN
In a land where cricket is practically a religion, we decided to shake things up with Lay's Flavour World Cup campaign!
Cricketers, the rock stars of the field, traded their bats for spatulas, while the kitchen maestros slipped into cricket gear.
But that was just the beginning of the flavor showdown! Our fabulous fans were the real MVPs, as they flocked to our microsite to vote for the tastiest flavor, all for the coveted title of Flavour World Cup champion.
And you know what was even cooler? The winning flavour became the latest permanent addition to the Lay's lineup.
