Gone are the days of traditional billboards and one-size-fits-all advertisements. Today, the relevance of social media content is more than just a trend – it's a game-changer! Whether it's a clever tweet, a visually stunning Instagram post, a humorously relatable reel, a smart UI trick, or even a TikTok dance challenge, the key is to captivate the audience and make the brand a viral sensation.
Singtel set out on a mission to sprinkle some cybersecurity wisdom on our fellow Singaporeans. But let’s be real, cybersecurity is complicated, and the heavy jargon makes it even more of a snooze fest. So, we decided to jazz things up by creating fun reels, engaging posts, and hopping on the TikTok trend train.
We teamed up with A-list rising stars of Singaporean influencers.
Scoring a whopping 1.2 million views on TikTok, this one below surely got a lot of attention. And hey, we also managed to give a couple of cybersecurity lessons along the way, because who says learning can't be fun, right?
We took it up a notch by spotlighting an actual scammer and someone who got scammed in our content! This piqued our audience's curiosity while diving deep into cybersecurity issues.
This one scored more than 100k views on YouTube and Instagram!
Consistently challenging ourselves, we not just followed trends, but also created fun and unique concepts.
But not everyone speaks fluent geek, and that's totally cool. For them, we kept it simple.
