THE FILM/SYNOPSIS
The film sees a son obsessed with the tea his mother makes. He requests his mother to make the same strong tea she makes for him every day. But the mother passes the responsibility to her new daughter-in-law. Hesitant, she thinks she won't be able to deliver the same taste that her husband is used to. The mother-in-law then hands her AVT Premium tea and assures her that she can never go wrong with it as it has been in the family for generations, delivering the same strong taste.
Since the film was targeted towards tier 2 markets where tradition and culture are what families thrive on, it instantly connected with the viewers and we were able to achieve the business objectives set by our brand partners.
