THE CAMPAIGN
When ITC introduced Jellimals candy to the market, our agency faced the challenge of developing a campaign with an enduring appeal that could be sustained year after year.
Drawing inspiration from beloved animated series like Tom & Jerry and DuckTales, we took a unique approach. Instead of aggressively promoting the product, we crafted a series of delightful, humorous animated films designed to entertain children. In these films, the products themselves were personified as characters, armed with the 'free toys' included in each pack, as they engaged in playful battles against their arch-nemeses.
