Singtel is committed to becoming a sustainable telecommunications company.
Our goal? To inspire consumers to actively participate in Singtel's sustainability initiatives.
In this award-winning concept, we encouraged Singaporeans to donate their old devices that would be refurbished and donated to the ones in need.
The idea was simple - With Singtel, even the smallest step taken by ordinary individuals toward sustainability could collectively lead to a significant impact.
The campaign went on to win Gold at the Marketing Excellence Awards Singapore 2023 and Bronze for Greater Good Awards at the Singapore Media Marketing Awards 2023.
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Throughout the campaign, our content consistently engaged and educated Singaporeans about the importance of device recycling and how their old devices can make a difference in someone's life.
Below are a few examples of how we went about it.
